Monday, October 29, 2012

Out of every recent advertisement that includes an athlete, the one I like the least is the commercial with Calvin Johnson of the Detroit Lions getting dressed up in luxurious clothing instead of his uniform. First of all, you have to shower first, and a grown man should dress himself. Also, I don't really want to see a half-naked man on television. The commercial's intention is to say a new car, an Acura, is both powerful and elegant. They used Calvin Johnson, a strong and talented all-pro wide receiver, to insinuate power, and dressed him up in expensive, fine clothing to show elegance and luxury. The idea is okay, I just don't find the commercial that interesting. It is a little bit clever, but in the end the company did nothing to talk about the car and it's accessories, so it is pointless. That's just my opinion.

When trying to choose a sports advertisement I do like, I find it hard to choose from the many Sportscenter commercials that include a famous athlete or two, which are all meant to be comical. I find almost every one of them hilarious, as they pick out athletes who have odd quirks or differences, and use them to make a funny commercial. What I really enjoy about them is the fact that they are only funny to those of us who keep up with sports pretty regularly. Some of them, such as the commercial with John Anderson faking an injury when Abby Wambach walks by, are only understood by people who watched or heard about the soccer game in which a player flopped obviously and embarrassingly on the pitch. The fact that some people don't get them makes them entertaining. My favorite, or one of my favorites, is probably the one where a young Kobe Bryant and Keyshawn Johnson are brought into a room where ESPN personalities teach them how to talk to the media. When asked how to address a question regarding a bad call in the game, each player responds that it was a "bad" call or a "cruddy" call. The announcers yell at them and say they have to swear and curse at the media when answering these questions. It's funny to watch, but it's also ironic because both players are quite honest and colorful in their interviews, and commentators really do like these responses because they make good headlines.

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